Wednesday, January 31, 2018
Audience Metrics & Advertising Blog 2, Question 1 (Feb. 6th)
How would you assess this year’s Super Bowl – from the commercials to
the halftime show to the game itself? In this changing media environment, is
the Super Bowl as influential as a showcase for advertisers, performers, and
the NFL as it was in the past? Limit: 9 responses
Audience Metrics & Advertising Blog 2, Question 2 (Feb. 6th)
Given the changes in how audiences consume media, do ratings still
matter? Why or why not? And are there alternative ways to track media
consumption? Limit: 9 responses
Saturday, January 13, 2018
Media Consolidation & Multiple Platforms Blog 1, Question 1 (Jan. 30th)
Which major media conglomerate is best positioned to
succeed and which organization will face the most challenges in 2018? Limit:
12 responses
Media Consolidation & Multiple Platforms Blog 1, Question 2 (Jan. 30th)
How sustainable are the business models of SVOD services like Netflix, Hulu,
Amazon Prime, and YouTube Red? Limit: 12
responses
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