Film Industry Blog 5, Question 1 (March 6th)

Compare the top box office hits from last weekend, last year (2017), and the previous year (2016). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 12 responses

Film Industry Blog 5, Question 2 (March 6th)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more representative of its audience? Limit: 12 responses

Lifestyle & Niche Media Blog 4, Question 1 (Feb. 20th)

What is the appeal of lifestyle and niche cable TV channels and/or programming? How are these channels/programs managing to retain viewers in the SVOD era? Limit: 6 responses

Lifestyle & Niche Media Blog 4, Question 2 (Feb. 20th)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? 

Limit: 6 responses

Lifestyle & Niche Media Blog 4, Question 3 (Feb. 20th)

How are brands and advertisers using social media influencers to target audiences? What are the plusses and minuses of using YouTubers and Instagram stars to promote products?  

Limit: 6 responses

TV Industry Blog 3, Question 1 (Feb. 13th)

What are some of the things broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 9 responses

TV Industry Blog 3, Question 2 (Feb. 13th)

Some critics have labeled the last few years the “Platinum Era of Scripted Television.” But are we reaching a “peak,” as some researchers argue, or will this surge of creativity continue? And can the marketplace sustain the growing amount of TV content?  

Limit: 9 responses