Media Trends Blog 10, Question 1 (April 17th)

What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and consumers?

*Note: For the final blog posting, you must still use three readings to support your responses. They can be from any point in the semester and they must be assigned readings for the class (no additional outside article/source required).  Limit: 12 responses

Media Trends Blog 10, Question 2 (April 17th)

Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and consumers be impacted by those changes? 

*Note: For the final blog posting, you must still use three readings to support your responses. They can be from any point in the semester and they must be assigned readings for the class (no additional outside article/source required).  Limit: 12 responses

Sports & Celebrity Blog 9, Question 1 (April 3rd)

Which celebrity has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages her/his brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? Limit: 6 responses

Sports & Celebrity Blog 9, Question 2 (April 10th)

Why is branding so important in sports? How is it similar to, and different from, celebrity branding?  What are some of the ways that successful athletes and franchises leverage their brands in the marketplace?  Limit: 6 responses

Sports & Celebrity Blog 9, Question 3 (April 10th)

Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years?  Limit: 6 responses