Which two
industries do you think will undergo the most change in the next 10 years? How
will media professionals and consumers be impacted by those changes?
*Note: For the final blog posting, you must still use
three readings to support your responses. They can be from any point in the
semester and they must be assigned readings for the class (no additional outside
article/source required). Limit: 12 responses
I believe that the two industries that will undergo the greatest amount of change will be the film industry and the news media industry. The film industry will be undergoing a change for the better and for positive reasons whereas the news media industry’s future will change out of necessity.
ReplyDeleteLets start things off on the more positive note. I believe the film industry is changing for both professionals and consumers, as there will be a greater level of diverse representation in film. To see this one needs to look no further than the recent box office smash, Black Panther. Black Panther demonstrated that a film that features a predominantly black cast and also has a large number of strong women characters can be a box office smash, that audiences could connect with it. The film that is set to be the highest grossing superhero film of all time had, “In addition to its themes of black pride and black power, [Black Panther] is heralded for featuring strong women characters.” (McClintock) Box office topping numbers paired with these elements are bound to lead towards more big-budget films taking a chance on diverse casts with non-traditional character molds.
The news industry is also changing as it is shifting more and more towards social media while also gaining more and more of the publics distrust. According to Elizabeth Grieco of the Pew Research Center, “Facebook claims the largest share of social media news consumers, and its news users are much more likely to rely solely on that site for news. Just under half (45%) of U.S. adults use Facebook for news. Half of Facebook’s news users get news from that social media site alone, with just one-in-five relying on three or more sites for news.” (Grieco) But even with a growing reliance on social media for news there is still a great distrust for news attained from these sites. According to Michael Barthel and Amy Mitchell of the Pew Research Center, “Even as we know Americans rely heavily on social media for their news – which is often at least partly filled by posts from friends and family – they continue to have very low trust in information from social networking sites. Just 5% of web-using U.S. adults have a lot of trust in the information they get there, nearly identical to the 4% who said so in 2016.” (Barthel & Mitchell) It seems that there will be growing regulations placed upon the news that goes onto social media sites, whether this will be a self regulation or a legal one I do not know, but I think this will greatly impact the way we consume news media in the future.
Barthel, M. and Mitchell, A. (2018). Americans' Attitudes About the News Media Deeply Divided Along Partisan Lines. [online] Available at: https://quinnipiac.blackboard.com/bbcswebdav/pid-2389746-dt-content-rid-20160941_1/courses/MSS49501_18SP/American%20Attitudes%20About%20the%20News%20Media%20Deeply%20Divided%20Along%20Partisan%20Lines.pdf [Accessed 12 Apr. 2018].
Grieco, E. and Grieco, E. (2018). More Americans are turning to multiple social media sites for news. [online] Pew Research Center. Available at: http://www.pewresearch.org/fact-tank/2017/11/02/more-americans-are-turning-to-multiple-social-media-sites-for-news/ [Accessed 12 Apr. 2018].
McCclintock, P. (2018). Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon. [online] The Hollywood Reporter. Available at: https://www.hollywoodreporter.com/heat-vision/black-panther-how-disney-created-a-phenomenon-1086820?utm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%20Today%20in%20Entertainment_now_2018-02-21%2010:11:07_rrahman&utm_term=hollywoodreporter_tie [Accessed 12 Apr. 2018].
The first industry that will see a major change in the next 10 years is the television industry. The general trend in the past few years is that audiences are switching from cable to streaming services. Many individuals who consume media prefer it on a streaming platform. Now, even people who work for cable networks are running away. Shonda Rhimes, a successful writer and producer for ABC studios, is leaving to go work with Netflix. She came up with shows such as “Scandal” and “Grey’s Anatomy”. J.P. Mangalindan in an article from Yahoo Finance stated “Rhimes, for one, thinks cord-cutters and their ilk will ultimately prevail” (Mangalindan). In general, younger generations do not watch cable. Later in the same article, Rhimes also mentioned how her children have never truly watched cable and seen a legitimate commercial. If this trend continues, in the next ten years cable will be non-existent and the major broadcasting networks will only be available on a streaming platform. This will force all of the major networks to go to OTT and 24/7 digital platforms. Many have already started to adapt to these changes as a result of changes in sporting viewership.
ReplyDeleteThe second industry that will undergo some drastic changes in the next 10 years is the sports industry. This industry directly impacts the television industry. CBS has made a streaming service that will focus on highlights and live sports news. It will not air live games. however. The streaming service is called CBS Sports HQ. It will feature live programming throughout the day, analysis of games and recaps of games. Because they are not offering live games, CBS if forcing their consumers to turn on the CBS channel to watch these games. CBS also has the rights to games on the PGA tour, NFL games and the March Madness tournament. Everyone I know seems to prefer these big sporting events over other sports. In an article from The Hollywood Reporter, Natalie Jarvey stated that “The CBS Sports website, with its 60 million users a month, is the second online sports property behind ESPN” (Jarvey). This is a major problem for ESPN. ESPN is known for sports coverage. If CBS is successful with forcing their consumers to get content for games they want through them and them only, there will be less of an audience for ESPN to gather. Even NBC has found a way to potentially increase their viewership. In an article from The Wrap, Sean Burch stated that “NBC Universal announced on Monday the network has acquired the rights to start streaming the biggest sports show on television each week with its “TV Everywhere” app, beginning in 2018” (Burch). If NBC is successful; consumers will only want to watch big games and use Sports HQ for other game highlights and updates. ESPN’s services would no longer be needed.
ESPN has now released ESPN+, which is their streaming service. It will be competing against CBS’s streaming service, Sports HQ. The main difference between the two options is that ESPN+ is featuring current live sporting events. Kristie Alder from ESPN stated in an article “ESPN+ will have a subscription fee of $4.99 per month” (Alder). If certain consumers only watch sports, then one can expect to see more people turning into cord-cutters to save about $90 a month on regular television programming. However, if other major broadcasting networks such as ABC and NBC choose to follow suit like CBS, this could pose a problem to ESPN. Overall, both the music and especially the sports industries are in for a wild ride in the next 10 years!
Works Cited
DeleteAdler, Kristie. "ESPN+ to Launch April 12, Bringing Sports Fans More Live Sports, Exclusive Originals and On-Demand Library – All for $4.99 Per Month," ESPN PR. 2 April 2018. Web.
Burch, Sean. "NBC Will Start Mobile-Streaming ‘Sunday Night Football’ in 2018," The Wrap 18 Dec. 2017.
Jarvey, Natalie. "CBS Launches 24/7 Digital Channel Sports HQ," The Hollywood Reporter 26 Feb. 2018. Web.
Mangalindan, J.P. "‘Scandal’ creator Shonda Rhimes – Why I left ABC for Netflix." Yahoo Finance. 11 Nov. 2017. Web.
I believe that one industry that will undergo serious change in the next ten years is the sports industry. Not necessarily live sports, but more so sports television networks. ESPN is, and has always been the worldwide leader in sports since its launch back in 1979. One of the main reasons that made ESPN so popular was that it was really the only way to watch highlights of every sport and every game. With today’s technology, all of those highlights are available on Twitter, Instagram, Facebook, and other social media sites just minutes after they happen. We no longer have to wait until the next morning to see these highlights. As a result of this, ESPN, FOX Sports, and other networks have gone away from highlights and have shifted their focus to talk shows. These talk shows are sometimes informative and make for good television, but watching a panel of analysts go back and forth for hours gets boring after a while. Plus, usually clips from these talk shows are released on social media just minutes after so you don’t need to tune in to the show in order to see what was said. Because of this, the sports television industry is in a tough spot. We have recently seen ESPN try to adapt to these changes with the launch of ESPN+. In her article, Kristie Adler notes that the streaming service, “will launch on April 12 and offer fans a dynamic lineup of live sports, original content and an unmatched library of award-winning on-demand programming – all for a subscription price of $4.99 per month” (Alder.) According to Brian Steinberg, “Fans who pay for the service will be able to watch more than 180 different Major League Baseball games and more than 180 National Hockey League matches – about a game per day from each league in season – on the new app, as well as original shows and films and exclusive studio programming” (Steinberg.) Whether or not this service will be successful remains to be seen.
ReplyDeleteAnother industry that I believe will undergo serious change over the next ten years in the news industry. Similar to the sports television industry, social media has had a major impact on the news industry. According to an article by Elisa Shearer and Jeffrey Gottfried, “As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center. This is a modest increase since early 2016, when (during the height of the presidential primaries) 62% of U.S. adults reported getting news from social media” (Shearer and Gottfried.) It will definitely be interesting to see what occurs within these industries and how they adapt to these changes over the next ten years.
Alder, Kristie. “ESPN+ to Launch April 12, Bringing Sports Fans More Live Sports, Exclusive Originals and On-Demand Library - All for $4.99 Per Month .” ESPN, 2 Apr. 2018.
Steinberg, Brian. “ESPN Says New Streaming Service, 'ESPN+' Will Launch April 12.” Variety, 2 Apr. 2018, variety.com/2018/tv/news/espn-espn-streaming-bamtech-pitaro-1202741311/.
Shearer, Elisa, and Jeffrey Gottfried . “News Use Across Social Media Platforms.” Pew Research Center , 7 Sept. 2017.
In the next 10 years, the television industry and the sports media industry are likely to change the most. Media professionals are going to have to make a bigger leap to social media platforms and find new ways to utilize what the internet has to offer. We are in the age of consumer happiness; any major changes can only benefit them as industries have lost control to the people who feed money into them. It used to be that industry leaders would tell you what you wanted, but those times are gone. The consumer has options, and media professionals have a lot less power over them they used to.
ReplyDeleteDoing the same things that doesn’t work is a waste of time. Viewership of broadcast TV is has decreased by 37%, but the number of the original shows available on TV has increased by 87% in the past seven years (Shapiro, 2018). The television industry has to adapt and attempt not to oversaturate one platform, genre, or community.
One way that the television industry is likely to change in the future is adaptability to international audiences. Viacom has already decided to consolidate their various channels and other mediums to only the six with international promise (Goldberg, 2017). As Netflix and other streaming services expands the total number of consumers reached, certain aspects go abroad much easier, such as music and action films. There isn’t much lost in translation and they can localize it to their culture with relative ease. Some media professionals within the T.V. industry have decided to focus on programming with those attributes, and that is one way the industry is going to change.
When it comes to sports consumers, there will always be an audience. The hard part is all of the available means to illegally view content or there is a lot of noise coming from other mediums and watching an entire game is almost impossible. Sports associations like the NFL are losing viewership, not horrible so but noticeably, and the sports media industry is tracking this and reevaluation how viewers enjoy their content (Roberts, 2017).
A major change to sports media is going to be adapting to streaming service and promoting highlights of games rather than full games. Once ESPN+ is released, ESPN’s new streaming service, they promise live sports and an on-demand library (Adler, 2018). This shows a shift to streaming, but also an attempt to appeal to audiences that would sit for a whole game as it is happening and those who want to watch what they want to see and when they want to see it.
Media professionals are forced to work around consumers. They are on their schedule and industry leaders are forced to bend to what they want. Media industries are changing, and we are all waiting to see who can appeal to consumers the quickest.
Works Cited:
DeleteAdler, K. (2018). ESPN+ to Launch April 12, Bringing Sports Fans More Live Sports, Exclusive Originals and On-Demand Library – All for $4.99 Per Month. ESPN. Retrieved from Twitter @KristieESPNPR.
Goldberg, L. (2017). Viacom’s TV Strategy Emerges – Fewer Scripted Series as Networks Rebrand. The Hollywood Reporter. Retrieved from https://www.hollywoodreporter.com/live-feed/viacoms-tv-strategy-emerges-scripted-series-as-networks-rebrand-1059732?utm_source=Sailthru&utm_medium=email&utm_campaign=THR%27s%20Today%20in%20Entertainment_now_2017-11-20%2007:07:35_rrahman&utm_term=hollywoodreporter_tie
Roberts, D. (2017). NFL lost fans in past 5 years, while NBA, NHL, pro soccer gained. Yahoo Finance. Retrieved from https://finance.yahoo.com/news/nfl-lost-fans-past-5-years-nba-nhl-pro-soccer-gained-135434674.html?utm_content=buffer6ccb6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer.
Shapiro, E. (2018). How Peak TV Arms Race is Shaping the Way We Make, Sell and Watch (Guest Blog). The Wrap. Retrieved from https://www.thewrap.com/peak-tv-arms-race-evan-shapiro-shaping-way-make-sell-watch-guest-blog/
In today’s shifting media landscape, the two industries that will undergo the most change are sports and news. We live in a world where time spent on the internet has nearly tripled in the last seven years and millennials and gen Xers are starting to spend a lot more time on their mobile phones than watching TV (Fulgoni).
ReplyDeleteBoth industries have been making adjustments to these technological changes, but since apps and technology come in and out of relevance, it is difficult for sports and news media companies to decide just how to present their information on each platform and how many resources to put into each platform.
With the rise of social media, both of these industries have found difficulty monetizing information, which is a major part of both industries. Both serve information, but cannot benefit from it if they do so for free. It doesn’t help these industries that as of 2017, 26% of all U.S. adults get news from two or more from two or more social media sites (Grieco). In fact, 45% of U.S. adults use Facebook for news (Grieco).
In news, this brings up many issues. The most obvious being that while Facebook and other sites are great places to build an audience, news organizations can’t monetize readers who do not follow their links to their own site. This causes an elaborate game of marketing posts without giving too much away. An added complication is the competition between journalists and every-day citizens.
The internet has also brought up the same competition with sports media outlets. On top of competing for attention and a lack of monetization on social media, sports broadcasts have had to deal with illegal streams undercutting their profits.
In 2017, the NFL’s ratings dropped 8% from 2016-2017, down 15% from 2015 (Kahler). Meanwhile, TV consumption among 18-34 year-olds is down 37.9% over the last five years (Kahler).
Illegal streams likely have a lot to do with this, but in today’s world of media consolidation, news and sports aren’t just competing within themselves but with lots of other forms of media and information that are all competing for a shrinking American attention span.
Meanwhile, the platforms are largely changing from cable to streaming which may continue or it may not, but one way or the other, sports and news media will always need to adapt to the new platform in order to survive. Whether it is from VR, smart speakers and smart homes or streaming, the two industries are so heavily reliant on technology that they will have to keep adapting throughout this information revolution.
Works Cited
Fulgoni, Gian. "The Future of Digital Platforms," Local Online Advertising Conference 2018, 12 March 2018, New York City.
Grieco, Elizabeth. "More Americans are Turning to Multiple Social Media Sites for News," Pew Research Center 2 Nov. 2017. Web.
Kahler, Kalyn. "How the NFL Is Watched," Sports Illustrated 28 Dec. 2017. Web.
The Media industry in recent years has changed dramatically due to new technology coming out along with new ways media can be adapted to fit the new world better. The two industries I think will undergo the most changes are the Music Industry and the Television industry. Both of which have been thriving industries till recently and some adaptations have been made to keep the businesses going.
ReplyDeleteFirst and foremost the television industry has completely changed in recent years due to SVOD and OTT services as well as set-top boxes. Devices like the Apple TV, Roku, Amazon fire stick and Google chrome cast have changed the way we watch television, and it's having people get accesses to specific programming without using a cable subscription. This is causing people to do things such as "cord cutting" or merely canceling your cable subscription, and you only use various streaming services to watch your television content. Now as you can see on the Hollywood Reporter article (Goldberg) the growth of broadcast television scripted originals is minimal but steady and necessary cable scripted originals are already on the decline. The real important part of this chart is the increase in online services from 2012 to 2017. There is a 680% increase in scripted originals because streaming services are starting to create many of their original shows or movies so that consumers have a reason to either keep the subscription if they already have it or have new members join due to the fact you can only get their shows on their specific streaming service.
The music industry is also in a period of incredible change due to some things. The Billboard article mentions a few ways it is changing (Bromley). Firstly artists are releasing more singles instead of only songs off an album. Also, There are more label's being created because it is more comfortable to market your music in 2018 now with the technology we have so the idea of being independent is not that crazy. Finally, Will there be another streaming service? Now that people have the option to purchase a streaming service for around $5-10 per month most people have access to pretty much every song in the world they would like to listen to. You can now also get your music on any streaming service without being a prominent time artist. This makes it much easier for smaller time artists to make it big and gain popularity through frequently updated music streaming library. Finally, we see a battle going n in between two of the most popular streaming services, and that is apple and Spotify. In the Billboard article, you can see that both companies are spending plenty of money to have more subscribers than the other so one of them can assert themselves as the worlds most dominant streaming going forward. (Christman)
Bromley, Jordan. “The Future of the Streaming Economy: 5 Things to Watch (Guest Column).” Billboard, 23 Jan. 2018, www.billboard.com/biz/articles/news/record-labels/8095808/the-future-of-the-streaming-economy-5-things-to-watch-guest.
Christman, Ed. “Apple Music, Spotify Battle Heats Up Again as Race for US Subscribers Gets Closer.” Billboard, Billboard, www.billboard.com/articles/business/8098161/apple-music-spotify-streaming-wars-subscribers-advantage.
Goldberg, Lesley. “Scripted Originals Hit Another Record High in 2017.” The Hollywood Reporter, 5 Jan. 2018, www.hollywoodreporter.com/live-feed/scripted-originals-hit-record-high-2017-1071899.